Hurley International
Client
Hurley International
Time Period
Jan. 2009 - May 2010
Website
http://www.Hurley.com
Services provided:
Creative Ideas.
Our work with Hurley – an international fashion brand owned by Nike that focuses on the active lifestyles of girls and boys in the surf industry – has been one of the most exciting projects to date here at ArisTech Media. Being one of our first projects as an agency, Chief Executive and Founder Bob Hurley engaged ArisTech Media with a single request, How do we spread the message of Hurley through the internet? It was this question that we were challenged to solve.
Over a nine-month period, we put together a plan composed of dozens upon dozens of creative ideas and executable strategies that would push Hurley beyond the comprehendible realms of just another fashion brand. Their products and brands would achieve the tangible ability to be an always-on lifestyle that the youth of the world could connect to represent their lives through digital online and offline platforms. These platforms would become the heart and soul of the youths desire for freedom and authenticity, and through Hurley they could be lived out and represented in an always-on, easily accessible, true-to-heart medium.
Innovatie Strategies.
These ideas and strategies for the Hurley digital online and offline platforms spanned across all the various areas of the Hurley brand. Our work would have transformed Hurley into not just a brand of the youth, but an icon through which young people would use to represent themselves through the lives they lived on a personal and authentic basis – something that could only be accomplished through a strategic compilation of creative ideas and digital technology.
ArisTech Media created and established these ideas and strategies to accomplish the ultimate desires and dreams of fashion brands. In culmination with the internet, it was more than possible to achieve such a vision. Unfortunately, Hurley was unprepared for such an innovative vision, and thus the plan was placed on hold and has yet to be addressed. ArisTech Media still retains full rights to all the plans, strategies, visions, ideas, brands and prototypes created under the Hurley Project with the express desire to complete the work with Hurley or another fashion company, or even launching our own.
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Hurley/Nike Event
ArisTech Media was also brought on to handle the online marketing and street teams for the launch of Hurley’s signature boardshorts – Hurley Phantoms w/Nike Flywire. ArisTech Media was able to reach a few thousand people within a ten day period for the event which featured free food, the Hurley Surf Team & Staff, and a Dream Surf Trip to Indo with the Hurley Surf Team for three lucky winners. ArisTech Media also connected with the local surf and skate celebrities for their event appearances and collaboration. Overall, it was a very successful event, by everyones standards
Words From Hurley
Young and Brilliant!
Bob Hurley, CEO Hurley International
